Money changes even in early days
New research shows the act of handling money makes young children work harder and give less.
The effect was observed even in children who lacked concrete knowledge of money's purpose, and persisted despite the denomination of the money.
“Money is a double-edged sword. It produces good outcomes in terms of concentration and effort, but bad outcomes when it comes to helping, taking, and donating,” said researcher Professor Kathleen Vohs.
Five experiments and one study tested 550 children (ages 3-6) in Poland and the United States. In one experiment, the children were asked to either sort money or buttons before completing a challenging puzzle.
In that study, 73 per cent of the children who handled the money spent at least two minutes on the task, compared to only 56 per cent of those who had sorted buttons.
Another study followed a similar design, however, after sorting money or buttons the preschoolers were asked to help the experimenter prepare a task for another child.
The children who had sorted money were less helpful in terms of gathering crayons for the experimenter than those who had first handled buttons.
An additional study tested whether sugary lollies might elicit a similar response to money.
After sorting money, buttons, or lollies, the children were informed that they could take up to six Disney stickers.
All of the children who sorted money took at least three stickers, whereas only 78 per cent of children who sorted lollies and 76 percent who sorted buttons took as many.
The children were then told they could give some of their stickers to other children who did not participate, or they could keep them for themselves.
Kids who sorted money prior to receiving their stickers donated half as many stickers compared to kids who sorted buttons or candy.
“Money is a vital component of cultural life,” said research Lan Chaplin, associate professor of marketing at the University of Illinois at Chicago.
“Our findings with children as young as 3 years old suggest potentially significant implications for achievement, generosity, and interpersonal harmony.”
According to Vohs, the results with children mirror patterns from European, Asian, and North American adult samples.
“The similarities across developmental and cultural lines suggest common and basic properties in the psychology of money,” she adds.
The study, “Money Cues Increase Agency and Decrease Prosociality Among Children: Early Signs of Market Mode Behaviors” will be published in Psychological Science.